DIRECTOR: BRANDING AND MARKETING

Job Overview

The Gauteng Provincial Government is hiring a Director: Branding and Marketing based in Johannesburg. The role requires an NQF level 7 qualification in Marketing, Branding, Graphic Design, Fine Arts, Communication, or Public Relations, alongside 5 years of senior managerial experience in branding and marketing. Key duties include managing branding strategies, protecting provincial brand assets, driving compliance with corporate identity frameworks, marketing Gauteng as a destination, and overseeing human and financial resources. Enquiries can be directed to Ms Khanyisile Mafiri at (011) 355 6060.

Requirements & Qualifications

• An NQF level 7 qualification in Marketing / Branding / Graphic Design / Fine Arts / Communication / Public Relations.
• An NQF Level 8 qualification in the above discipline will be an added advantage.
• 5 years of experience at a middle/senior managerial level in branding and marketing/research-based brand strategy.
• Excellent verbal and written communication skills.
• Interpersonal skills and ability to communicate effectively with the appropriate target audience.
• Analytical and problem-solving skills.
• Strong leadership and people management skills.
• Strategic capability and leadership.
• Project and financial management.
• Branding and corporate identity management, creative concept development, and brand development.
• Marketing strategy development and implementation.
• Media and public relations management.
• Stakeholder engagement and partnership management.
• Digital marketing and communication.
• Research, monitoring and evaluation.
• Demonstrable sound knowledge of branding, marketing and reputation management.
• Ability to lead teams, manage multiple projects, work under pressure, drive innovation, and build effective relationships with diverse stakeholders.
• Demonstrable sound knowledge of strategic brand management, place branding, reputation management, brand governance, market positioning, audience insights and integrated marketing strategies.

Key Duties & Responsibilities

• Manage the development, implementation and monitoring of branding and marketing strategies that position the Gauteng Provincial Government (GPG) and Brand Gauteng.
• Provide strategic branding and marketing advisory services to provincial departments, entities and stakeholders to ensure a coherent, integrated approach to branding and positioning across government.
• Lead and manage the development and implementation of creative strategies for key campaigns for Gauteng Provincial Government programmes and Brand Gauteng.
• Provide strategic oversight of copywriting and messaging to promote programmes, services and priorities that enhance public awareness and access to services.
• Develop and implement campaigns to profile services, the programme of action, and the work of the Gauteng Provincial Government and Brand Gauteng.
• Provide leadership on developing brands and corporate identity.
• Manage and protect provincial brand assets, including logos, taglines, visual identity systems, and brand architecture for GPG and Brand Gauteng.
• Drive compliance with the Gauteng Provincial Government corporate identity manual and applicable branding frameworks by monitoring, evaluating, and supporting departments and entities.
• Manage the co-ordination of marketing Gauteng as a preferred destination for investment, tourism, sport, major events, and the creative industries.
• Facilitate stakeholder engagement, partnerships, and collaborative initiatives to promote Gauteng and enhance the province's reputation and visibility locally, nationally, and internationally.
• Monitor and evaluate branding and marketing programs, conduct research, analyse data, and provide insights and recommendations to the executive.
• Develop, implement and review policies, frameworks, standards, and systems to promote the Gauteng Provincial Government and Brand Gauteng.
• Manage the human, financial and other resources of the Directorate to ensure the effective and efficient delivery of services.